What is CPM?

What is CPM?

What Is CPM (Cost Per Mille, Cost Per Thousand Impressions)? Written by Ben Morrisroe  21 May, 2020  Publisher Resources What is CPM? CPM is an online advertising metric that calculates the cost of showing an ad to a thousand people. CPM stands for...
How can you increase your page RPM?

How can you increase your page RPM?

HOW PUBLISHERS CAN INCREASE THEIR PAGE RPM Written by publift2019  17 Apr, 2020  Publisher Resources Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is...
Postcard from China: Market Overview

Postcard from China: Market Overview

Postcard from China: Market Overview Written by publift2019  24 Jan, 2020  Publisher Resources It’s impossible to deny the allure and mystery of China. Publift CEO, Colm Dolan shares his thoughts from a recent trip to the land of the Red Dragon with...