What’s Yield Optimisation? - Effective Yield Optimisation for Publishers Explained

You're watching AdThoughts, a video series where we interview industry experts on all things ad tech. In today’s episode, we chat with Brock Munro, Publift’s Head of Yield & Product, about Yield Optimisation (and Management), why it’s important for publishers, and what the best practices surrounding it are.

Yield optimisation is a must-do initiative to ensure the space publishers dedicate to ads on their website generates maximum revenue without compromising user experience. Yield optimisation is the practice of using data analysis and optimisation techniques to increase performance and revenue. It is a strategy used to maximise the value of digital advertising. Publishers can mobilise the practice of yield optimisation to understand the elements or circumstances of these areas and exploit them to maximise efficiency.

Yield management, on the other hand, is a variable pricing strategy that allows ad publishers to sell their ad inventories at the best prices. Yield management results in creating an opportunity for the highest prices of CPM along with maximum fill rate. Working the magic for you, cha-ching!

Read more about effective yield optimisation here.