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Programmatic vs Google Ads: Which Is Better?

Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.

13 Ways to Improve Ad Revenue

Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!

Adtech Predictions for 2025: What Is the Future of Adtech?

Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.

Programmatic vs Display Ads

Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.

Publift’s European Lead is a Finalist for Vidyard’s 2021 Video in Business Awards

We're excited to announce that our European Lead Roddy O'Caoimh is a Video Prospector finalist in Vidyard's 2021 Video in Business Awards!

8 Best Native Ads Platforms for Publishers in 2025

Here are the best native ads platforms for publishers in 2025. Sign up with the best native advertising platforms mentioned in our guide to grow your revenue through the roof.

Brock Munro
10
mins read
Your Guide to Bid shading

Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!

What Is vCPM? Five Strategies to Improve vCPM

vCPM is used to determine how many people see a web page’s ads.Check out our five strategies to improve vCPM.

27 Highest Paying AdSense Alternatives for Publishers in 2025

This detailed guide lists the best AdSense alternatives publishers should consider when looking to increase their ad revenue.

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