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DoubleClick for Publishers: Everything You Need to Know

Learn how to leverage Google DoubleClick for Publishers (DFP) ad management platform for maximum return on your advertising dollar.

Brock Munro
4
mins read
PubChat Sydney March 2019

PubChat was back with a bang this month, kicking off 2019 on the right foot for publishers from across Sydney and beyond.

What Will Google’s First Price Auction Mean For Publishers

Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.

Brock Munro
5
mins read
rCPM For Publishers: Everything You Need to Know

Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.

Riding the Wave to the Big Kahuna Surf Competition 2019

We joined UnLtd in the fight for a better future for young Australians, using financial and cultural influence to create significant positive change.

Google Case Study: Publift Uses Exchange Bidding to Deliver 40% Higher CPMs Across 50 Publisher Clients

Google recently published a case study outlining our journey and success in the implementation of Exchange Bidding, delivering 40% higher CPMs for clients.

Photo Gallery: Publift Christmas Boat Party 2018

After a year of working hard, we spent an afternoon celebrating and toasting to the year gone by. Thanks 2018, you were brilliant.

DIY Video Content: Best Value-for-money Filming Equipment for Startups

In today’s digital climate, businesses are promoting themselves through film and video content. We've got tips on cost-effective equipment you can use.

5 Simple Things Your Office Can Do to Cut Down Waste

We talk a lot about how we can be more environmentally friendly. During National Recycling Week, we looked at ways to cut down on waste in the office!

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