Publishers

From data collection to personalized marketing, understand how DMPs and CDPs differ and which one fits your business goals.

Improve your affiliate marketing game in 2024 by using effective strategies to increase revenue and engage your audience.

LiveRamp is a powerful data onboarding solution that helps publishers create targeted ads in the absence of third-party cookies. Read this post to find out more

Finding the right high ticket affiliate program can be challenging. This article lists the best high paying affiliate programs of 2024.

Google Privacy Sandbox is set to emerge as the primary alternative to third-party cookies. We explain what it is and why it matters to publishers.

Read this article to learn everything publishers need to know about Google Topics API and to explore its future relevance in a world without third-party cookies.

Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.

What is Google Multiple Customer Management and why is it important for publishers in 2024? Learn everything you need to know in our in-depth MCM guide.

sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json