Adtech Industry
We’ve explored the programmatic advertising trends that are likely to shape both advertiser and publisher strategies alike in the coming years.
Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.
Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.
Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.
Real-time bidding (RTB) has grown in popularity among publishers and advertisers. Read on to learn how it works and how your marketing campaigns can benefit.
Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.
Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.
Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.
Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!