Adtech Industry
What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.
Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.
Outstream video ads offer websites that don’t focus on video content new marketing options in an increasingly video-dominated digital space.
Google is killing off third party cookies. Learn what the impact of this move will be, and what alternatives do publishers have to third party cookies.
Contextual advertising is growing in popularity. Read our guide to understand what contextual advertising is and how to use it to your advantage.
Here is an ultimate guide to Insertion Orders (IO) with examples, benefits, disadvantages, how-to, and best practices.
Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.
Programmatic direct is a direct deal between advertiser and publisher. Understand in detail how programmatic direct can benefit your business.
Ad fraud is a consistent problem in digital marketing, costing over $6.5 billion annually. Find out how ads.txt can help protect your website.