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Looking for an efficient alternative to third-party cookies? Learn why Google Publisher Provided Identifiers can help in our in-depth guide.

Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.

MRC viewability has become a common standard to assess the effectiveness of an ad campaign. Learn how to optimize it to increase ad revenue.

What is Google Multiple Customer Management and why is it important for publishers in 2024? Learn everything you need to know in our in-depth MCM guide.

sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json

Discover Prebid in programmatic advertising: its role, technologies, how to implement it, and more.

Welcoming Gina Chow, our Senior Success Manager to Publift! Starting her career on the publisher-side of things, Gina brings over a decade of AdTech expertise to the team. Join the conversation and dive into her insights, her goals at Publift, and perhaps discover shared music taste!

Consent Management Platforms (CMPs) help build user trust while complying with privacy regulations. Read on to discover top CMPs in 2024 and their features.

Discover the essentials of Interaction to Next Paint (INP): what it is, how to measure and optimize it, and its importance as a core web vital (CWV).