Publishers

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here

Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.

Here are the best affiliate networks for publishers in 2025. Become an affiliate publisher and take your revenue to the next level.

Here are the best ad servers for publishers in 2025. Check from a wide range of the best open source, self-hosted, third-party and custom ad servers

Video ad networks allow publishers to connect with thousands of buyers so that video ad impressions are transacted.

First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.

Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.