Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!
vCPM is used to determine how many people see a web page’s ads.Check out our five strategies to improve vCPM.
This detailed guide lists the best AdSense alternatives publishers should consider when looking to increase their ad revenue.
The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.
Are you a publisher with high average CTRs? If so, a high CPC ad network can help you maximize ROI for your ad spend. Here are top 12 CPC Ad Networks for publishers in 2025.
Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.
The rising trend of mobile games calls for the best gaming ad networks. Here is a list of the best gaming ad networks created by Publift.
A list of 8 best real-time bidding platforms for publishers in 2025. We explain how RTBs work and what to look out for when choosing an RTB platform.
Gain expert insights and best practices to maximize revenue and stay ahead in online publishing with our IAB standards for publishers guide.