Bot traffic, or non-human traffic, is a major contributor to digital ad fraud. Learn what it is and how to stop it from targeting your website.
We’ve drawn up a complete guide for Google AdSense arbitrage, including commonly asked questions and best practices for publishers.
Learn the benefits of VAST tags and how to create them to serve fast, reliable video ads.
Wondering why your RPM is low? Here are 11 strategies to increase your RPM and boost your ad revenue.
Partnering with the right mobile ad network can be a game changer for publishers and app developers. Here are the best mobile ad networks in 2025.
Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.
What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.
Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.
Outstream video ads offer websites that don’t focus on video content new marketing options in an increasingly video-dominated digital space.