What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.
Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.
Outstream video ads offer websites that don’t focus on video content new marketing options in an increasingly video-dominated digital space.
Our Amazon Publisher Services guide covers services offered by Amazon for publishers, advantages, what type of publishers would suit and how to get started.
Contextual advertising is growing in popularity. Read our guide to understand what contextual advertising is and how to use it to your advantage.
There are plenty of effective strategies publishers can use to optimize your advertising yield as your business grows. Learn how you can too.
Google is killing off third party cookies. Learn what the impact of this move will be, and what alternatives do publishers have to third party cookies.
Here is an ultimate guide to Insertion Orders (IO) with examples, benefits, disadvantages, how-to, and best practices.
A universal ID is a type of identifier that can be used across multiple devices. Learn about its types, benefits for the publishers and LiveRamp.