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Brock Munro

Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.
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How Publishers Can Monetize Adblock Traffic

Ad blockers can seriously derail a publisher’s ad revenue potential. Learn about different strategies that can help you monetize Adblock traffic.

How to Load Ads Without Impacting Page Speed

Want to load ads without slowing down your site? Here are nine tips to help you overcome slow load times and maximize ad revenue.

How to Check Website Traffic — 5 Free Tools

Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.

Brock Munro
12
mins read
What Is Native Advertising?

Native advertising holds serious potential for digital publishers. Discover what is native advertising, its various types, platforms, benefits, and how it enhances user engagement.

What Are Interscroller Ads? A Guide for Publishers

Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.

What are Editorial Calendars (with Templates and Examples)

Need an editorial calendar but not sure where to start? This guide will tell you everything you need to know when looking for the right template.

What Is CPL? Cost Per Lead Explained

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

Brock Munro
6
mins read
What Is Cost Per Acquisition (CPA)?

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Brock Munro
5
mins read
What Is Cost Per Install (CPI)?

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

Brock Munro
8
mins read

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