Australia’s Biggest Morning Tea

At Publift, we’re passionate about raising awareness in the community for great causes. As an expression of support to those who have battled and continue to battle with cancer, each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’. With 1 in 2 Australian’s being diagnosed with cancer by the […]

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney. We decided to host these largely informal events for publisher’s and those within the ad tech industry, in an effort to better understand the […]

PubChat Melbourne!

Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers. This was a great opportunity to get to know our clients on a personal level and to get more of idea how we can support them. We discussed a range of issues including: Our latest product features added to the platform and our […]

Publift at the 2018 Google AdX Bootcamp

Publift had the awesome opportunity to once again be a part of the annual Google Ad Exchange Bootcamp. This year the event was held at Google’s offices by the water in Pyrmont on the 1st of May. Publift team members Brock & Dan spoke to a wide range of Publishers on all things Exchange Bidding, […]

Does Exchange Bidding Work?

Google’s Exchange Bidding has landed! With the beta version having been rolled out across our publishers, the results are better than we could have imagined. We were delighted to present these results at the AdX Bootcamp in Sydney today to a packed room full of publishers. Let’s start with the implementation. The implementation of Exchange […]