Did Header bidding twist Google’s arm?

Header bidding (allows publishers to offer ad inventory to multiple ad exchanges simultaneously before making calls to their ad servers) was a technology that had been coming for some time. However, its rapid adoption and revenue impact blindsided Google.

IAB NZ Digital Overview

SYDNEY – Publisher monetisation startup Publift has been appointed the programmatic and digital agency for Australia’s largest free independent stock market trading forum for ASX investors, Hotcopper. Publift, which is headed-up by two ex-Google executives, CEO Colm Dolan and COO Tobin Page, offers ad serving, programmatic channel management, native ad strategy, remnant ad optimisation

It’s official – Publift is Now a Google Certified Publishing Partner!

After a rigorous enrolment process, Publift has been accepted into Google’s Certified Publishing Partner Programme in AUNZ. Publift, which is headed-up by two ex-Google executives, CEO Colm Dolan and COO Tobin Page, is an innovative publisher consultancy representing some of the most premium publishers in the AUNZ market. They specialise in remnant ad revenue optimisation and […]

Ad tech startup Publift bolsters business with HotCopper win

SYDNEY – Publisher monetisation startup Publift has been appointed the programmatic and digital agency for Australia’s largest free independent stock market trading forum for ASX investors, Hotcopper.

Horsing around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016. We presented to some of the biggest publishers in the AUNZ market (Fairfax, News, Mamamia, Ticketek, Gizmag, Coastal Watch and many more) on ways to improve your remnant ad revenue. Will Bruce (Co-Founder of Willyweather) joined us on stage to talk through some examples of our work and results on Willyweather.com.au.

How Publift evolved into an ad tech startup

Publift, a super ad tech start-up, is the brainchild of two top-notch executives Colm Dolan and Tobin Page. The two spent many wonderful years gaining experience with Google.