Google Case Study: Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients

Google recently published a case study on our journey for the implementation of Exchange Bidding. While we were successful in managing header bidding for our clients, there were some improvements that needed to be made. Setup was technical, there were periodic page speed and performance issues and clients needed to consolidate billing from different revenue […]

Photo Gallery: Publift Christmas Boat Party 2018

After a year of working hard, we spent an afternoon celebrating and toasting to the year gone by. Thanks 2018, you were brilliant. We were pleased to host some of our local publishers and partners again for our annual Publift Christmas Party on the waters of our beautiful Sydney Harbour. The weather held out for […]

DIY Video Content: Best Value-for-money Filming Equipment for Startups

In today’s digital climate, video and film content is very rapidly claiming the crown in terms of engagement (Social Media Today 2018). More and more businesses are promoting themselves through film/video while others have thrown it into the “too hard” basket. We’re here to offer some suggestions on the best equipment to make this sort […]

5 Simple Things Your Office Can Do to Cut Down Waste

Much of the time we talk about how, as individuals, we can be more environmentally friendly in our homes, whether it be by recycling more or cutting down waste altogether. Whilst recycling in Australia has generally improved, it’s also important to remember that a significant amount of non-recyclable and recyclable materials still end up in […]

Irish Australian Business Awards Finalist: Start Up of the Year

  Every year the Irish Australian Chamber of Commerce gives exceptional Irish Australian businesses the chance to be recognised for their inspiring stories of success. This year was no different. The Irish Chamber of Commerce describes it as a chance “…to celebrate innovation and best practice in the Irish Australian business community…” We’re honoured and […]