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This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.

Earlier this year, Publift was certified as a Great Place to Work™. Known as the global authority on workplace culture, Great Place to Work™ receives over 10,000 applications for companies to be certified each year. Publift celebrates this certification knowing that efforts to put people and culture at the forefront of the company have been recognized.

What is brand safety, and why does it matter? Our guide for publishers covers everything they need to know about brand safety online.

Mobile banner ads come in a variety of sizes and formats. This definitive guide helps you understand which size is the best for your business needs.

The finalists for Mumbrella’s 2021 Publish Awards have been announced! Publift would like to congratulate our partners Man of Many, The Brag Media and Broadsheet for being nominated across 13 categories.

Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.

Rich media ads. They offer improved UX for consumers and increased ROI for advertisers. This complete guide for publishers covers how to create rich media ads.

Generate maximum revenue with your mobile app using the best app monetization strategies. Read our complete guide to the most effective strategies for app monetization in 2025.

When used correctly, interstitial ads can be a great source of revenue for app publishers. Learn how to optimize these ads without disrupting user experience UX.