Industry News

Publift becomes an IAB UK member, improving programmatic outcomes for publishers and strengthening our industry presence with direct insights.

Learn about the UK's advertising industry, from digital ad growth to popular media types, and traditional vs digital ad effectiveness.

Discover valuable insights and data on US advertising trends that will help you to optimize your ad campaigns.

Discover the top programmatic advertising trends for 2026–27, including AI, PMPs, retail media, CTV, and first-party data shaping publisher revenue.

Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.

Welcome to the Publift Scoop for October! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

We spoke to Robert Williams, Director of Operations at Kargo for APAC. Find out how Kargo is tackling the industry and get tips for effective mobile ads!

Niraj is part of APAC’s first generation of programmatic evangelists, with 9 years in the region, leading IPONWEB’s APAC sales efforts.

Penelope has worked with major publishers including Seven, Nine, Disney and most recently Domain. Read about her work in the ad tech industry.