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Apple's SKAdNetwork was created to measure campaigns, focusing on privacy. It's now set to become the future of measuring mobile ad campaigns without IDFA.
Welcome to the Publift Scoop for November! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.
This guide explains the difference between Google AdX and Google AdSense and provides tips on how to pick one out of the two for your business.
Welcome to the Publift Scoop for October! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.
In-app advertising allows app developers and publishers to cash in on growing demand for mobile ad inventory. Read our guide to learn more about this strategy.
Colm talks to Adam Coelho on The Mindful Fire Podcast, reflecting on entrepreneurship as a spiritual practice and living in alignment with personal values.
Colm speaks to Matt about what inspired him to start WordSolver and what made Publift stand out as an ad tech partner and substitute for AdSense.
Welcome to the Publift Scoop for September! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.
CPM is an essential marketing metric. Discover the definition of CPM and whether it is the right choice for your online ad campaigns.