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What is Google Multiple Customer Management and why is it important for publishers in 2025? Learn everything you need to know in our in-depth MCM guide.

sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json

Discover Prebid in programmatic advertising: its role, technologies, how to implement it, and more.

Welcoming Gina Chow, our Senior Success Manager to Publift! Starting her career on the publisher-side of things, Gina brings over a decade of AdTech expertise to the team. Join the conversation and dive into her insights, her goals at Publift, and perhaps discover shared music taste!

Consent Management Platforms (CMPs) help build user trust while complying with privacy regulations. Read on to discover top CMPs in 2025 and their features.

Discover the essentials of Interaction to Next Paint (INP): what it is, how to measure and optimize it, and its importance as a core web vital (CWV).

Discover key examples of misleading advertising and their impact on ethics and legal standards in advertising.

Join us as we shine a spotlight on a remarkable member from our Sydney office, Suzan Liu, our Senior Yield Analyst at Publift.

Explore the 15 best native advertising examples for publishers in 2025 and find new and innovative ways to enhance your monetization strategy.