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Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.

Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.

Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.

Real-time bidding (RTB) has grown in popularity among publishers and advertisers. Read on to learn how it works and how your marketing campaigns can benefit.

Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.

Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!

Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.

Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.

Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.