The Publift Scoop November Edition

The Publift Scoop November Edition

The Publift Scoop Welcome to the final Publift Scoop of 2020! Seasonal Snapshot As expected in the last quarter of the year, November’s CPM continues to increase, following larger advertising spend on key events including Black Friday and Cyber Monday. This trend has...
The Publift Scoop October Edition

The Publift Scoop October Edition

The Publift Scoop Welcome to the Publift Scoop for October! Seasonal Snapshot With great resilience, we’ve made it to the final stretch of an interesting 2020! Whilst we constantly anticipated the direction of our digital industry from month to month, programmatic...
The Publift Scoop September Edition

The Publift Scoop September Edition

The Publift Scoop Welcome to the Publift Scoop for September! Seasonal Snapshot The hot topic in advertising for the last few months concerns Apple’s latest privacy update, iOS 14. Publishers brace themselves as Apple takes a bold stance, giving users more control...
Q&A with Rob Williams, Kargo

Q&A with Rob Williams, Kargo

Q&A with Rob Williams – Kargo Meet the People Behind Adtech: Thought Leadership Series Written by publift2019  23 Sep, 2020  Rob Williams is the Director of Operations at Kargo for APAC. Rob has worked with and led teams across a broad range...
The Publift Scoop August Edition

The Publift Scoop August Edition

The Publift Scoop Welcome to the Publift Scoop for August! Programmatic advertising continues to gain market share, with global digital ad spending expected to grow by 68% in 2020. Programmatic is one of the few areas of the economy with growth opportunities as online...
Q&A with Niraj Nagpal, IPONWEB

Q&A with Niraj Nagpal, IPONWEB

Q&A with Niraj Nagpal – IPONWEB Meet the People Behind Adtech: Thought Leadership Series Written by publift2019  7 Sep, 2020  Niraj Nagpal is Director of Business Development APAC for IPONWEB. Niraj is part of APAC’s first generation of...