Publisher Resources
Click-through rates (CTRs) are an important metric for publishers and advertisers alike and need close monitoring.
vCPM is used to determine how many people see a web page’s ads.Check out our five strategies to improve vCPM.
Are you a publisher with high average CTRs? If so, a high CPC ad network can help you maximize ROI for your ad spend. Here are top 12 CPC Ad Networks for publishers in 2024.
A list of 8 best real-time bidding platforms for publishers in 2024. We explain how RTBs work and what to look out for when choosing an RTB platform.
Selling ads on a website has many benefits. Understand how selling ad spaces help publishers and what are the best ways to sell ad space on your website.
What is the Difference Between DSPs and Ad Networks? Learn about the benefits and specificities of Ad networks and DSPs and how buying from both is different.
Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.
This article discusses everything publishers need to know about FLoC. What it is, why it’s receiving pushback and how to prepare.
Invalid traffic is a threat to all publishers looking to generate ad revenue. Learn how to prevent invalid traffic and protect yourself from fraud.