Publisher Resources
This guide discusses the fundamentals of A/B testing, the benefits of A/B testing for Publishers, and how to address some of the related challenges.
This guide to sticky ads for publishers covers pros and cons, key metrics, and how to get started with their implementation.
Discover the fundamentals of programmatic guaranteed, why it benefits both publishers and advertisers and how to get started with it effectively.
Rich media ads. They offer improved UX for consumers and increased ROI for advertisers. This complete guide for publishers covers how to create rich media ads.
Wondering why your RPM is low? Here are 11 strategies to increase your RPM and boost your ad revenue.
This guide explains the difference between Google AdX and Google AdSense and provides tips on how to pick one out of the two for your business.
CPM is an essential marketing metric. Discover the definition of CPM and whether it is the right choice for your online ad campaigns.
Publift CEO Colm talks about the deprecation of third party cookies, Google’s commitment to finding a viable replacement, and global privacy laws.
eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their website.