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Sustainable ad revenue isn't driven by generic best practices. In Publift's 2025 yield experimentation programme, personalised auction strategies and tailored tests delivered an incremental 5.5% average revenue uplift per experiment, measured on publishers already running on Publift.

Learn how native advertising works for publishers, from in-feed units and recommendation widgets to FTC and ACL disclosure rules, metrics and testing.

Learn how affiliate marketing works for publishers, from choosing networks and meeting disclosure rules to tracking EPC beside display ads.

Nine Playwire alternatives compared on revenue share, minimum traffic, support and formats, with a verdict on who each platform suits.

VAST tags explained: what they contain, how video players read them, VAST versions and how publishers set them up to sell video inventory.

Google Ad Manager explained: what GAM does, who it is for, how it differs from AdSense and AdX, and how publishers set it up to lift ad revenue.

Cost per lead explained with the formula, benchmarks by industry and how publishers use CPL deals alongside CPM and CPC.

AdX vs AdSense compared: requirements, how each sells inventory, typical revenue uplift and how publishers get AdX access through a partner.

Prebid.js explained: how the open-source header bidding wrapper works, setup steps, and what publishers gain against a managed wrapper.