Adteach programmatic essentials series
Get ready for a deep dive into header bidding in all its glory.
This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance and compares them to each other.CPM: Cost Per Mile CPM, as some of you know, is an acronym for cost per mile, meaning the cost per 1000...
An AdTeach Programmatic Essentials Series We know why you’re here. You're trying to maximise the amount of revenue you get for impressions on your site and you just keep hearing about PMP advertising and private marketplace deals. You have lots of questions, don’t...
What is a Supply Side Platform?What is an SSP? A supply side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and distribution of ad inventories. The...
An AdTeach Programmatic Essentials SeriesWhat is programmatic advertising? Programmatic advertising is the process of automatically buying and selling digital advertising space. Before programmatic advertising, ordering, setting up, and reporting on ads all had...
Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is page RPM. It’s an important metric to detect issues with ad effectiveness as well. Although RPM is quite a volatile metric, there are several strategies you can implement to influence this metric and increase your overall advertising revenue.
More and more people are using mobile devices to browse the internet, with mobile internet users surpassing desktop internet users. Find out why you should be using mobile ads and how to choose the best sizes.
Amazon Publisher Services is a suite of tools developed by Amazon. Its design allows for a single call to Amazon’s cloud-based marketplace providing for reduced latency for publishers while optimising their revenue.
Have you ever heard of malvertising? Or have you actually been affected by it?
If yes, you are well aware how tricky it can be, and if not, keep reading to learn how to fight malvertising and protect your users.
We’re seeing a trend of publishers moving away from infinite scroll pages towards ‘load more’ buttons. Why the change and is it right for you?
Why is it important to track the time spent on your website? Aren’t the number of pages visited good enough?
Well, not really. Time on site gives a much more accurate indication of how readers are engaged with your content. The numbers of pages visited can be often high, but that doesn’t necessarily mean the readers are paying attention to your content.
In 2020, YouTube has proven that video ads are here to stay, hence it doesn’t come as a surprise that publishers are increasingly using video ad networks to reach a wider audience and form a connection with the help of creative storytelling. In fact, the industry was said to be worth $26 billion in 2019 and has only continued to grow since.
eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their site. It’s common for publishers to be confused by eCPM, as there’s also another metric called CPM. Read more to find out the difference.
If you are a publisher starting to monetise your website, then Google AdSense is going to be one of your first choices. It’s a great start to understand ad monetisation and ad tech. It’s a very popular platform, accessible and easy to set up. But at some point, publishers wanting to optimise their ad monetisation strategies will start looking at what else is in the market.
Ad viewability can have a direct impact on the publisher’s revenue. Being able to monitor and optimise ad viewability can directly increase your CPM rates. Publift has done research on the ad performance on the sites we manage. We’ve seen a direct correlation between the average effective cost per mile (eCPM) and ad viewability.
Publift CEO Colm Dolan talks about user privacy and the deprecation of third party cookies. Find out about what Publift is doing with LiveRamp’s ATS to prepare for impending cookielessness.
Colm talks about Publift’s guiding principles, brainstormed by our team of Publifters. This set of principles drives Publift’s business and shapes our strategy, with the ultimate goal of providing great service to our clients. Let us know if you have any suggestions or recommendations for improvements!
Publift CEO Colm gives an update on the year so far including a rise in CPM, the pros and cons of working from home and how the Publift team is staying connected.
Welcome to our third episode! Today you’ll be meeting our product manager, Brock. He’ll be talking about how Publift is transforming business in a way that is best built for our clients.
CEO Colm talks candidly about the origins of Publift, self improvement in both personal life and client growth. Learn about Publift’s guiding principles, the company’s global expansion and areas for improvement.
Hear from Publift CEO and ex-Googler Colm Dolan, as he talks about company culture, developing solutions, growing together and making life easier for publishers. Learn how Publift’s award-winning Fuse platform increases publisher revenue.
Welcome to the Publift Scoop for August! Keep up to date with industry insights, our seasonal snapshot, product updates and events.
We had a chat with ‘Adtech Personality of the Year’ and Director of Business Development APAC Niraj Nagpal from Iponweb! Find out how Niraj fell into AdTech, and how next-gen platform The MediaGrid is helping publishers and agencies strengthen partnerships.
We had a chat with Penelope Lloyd at TripleLift! Find out about their exciting new partnership with NewsGuard Technologies, Penelope’s take on industry trends and her advice for publishers.
An update from Publift CEO Colm on the state of CPM across industries.
Happy Easter! Read Publift CEO Colm’s update on how COVID-19 has impacted CPMs.
Publift CEO Colm gives an update on the month of April including strategies for optimising ad revenue this time of year.
Publift CEO Colm gives an update on CPMs and how our team of Publifters are working to minimise the impact of COVID-19.
Google’s Ad exchange is making the switch to first price auctions and joining the rest of the programmatic world. This will have some significant consequences for publishers as it is rolled out this year. But when will this all come into effect for you?
With these names on the roster and the whopping $55k raised, it is clear to see the impact of bringing a community together for good.
Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.
1 in 2 Australians is diagnosed with cancer before the age of 85 according to the Cancer Council. That is a shocking statistic, but the Cancer Council is on a mission to make a change.
PubChat was back with a bang this month
Google Case Study: Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients
Google recently published a case study on our journey for the implementation of Exchange Bidding.
Thanks 2018, you were brilliant.
There’s just something about a 10-week internship coming to an end that inspires decorative creativity amongst interns.
Each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’.
Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.
Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers
Last week, Publift hit Melbourne to host our second PubComm event.
Publift had the awesome opportunity to once again be a part of the annual Google Ad Exchange Bootcamp.
Publifts' very first webinar, exciting! Colm, Publift’s CEO and Josh Levey, Google's Channel Partnerships and Global BD Lead will be sharing their thoughts on where the industry is going in the next year along with the key optimisations for publishers.
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