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Adteach programmatic essentials series

Ultimate Guide To PMP For Publishers

Ultimate Guide To PMP For Publishers

Ultimate Guide To PMP For PublishersAn AdTeach Programmatic Essentials Series We know why you’re here. You're trying to maximise the amount of revenue you get for impressions on your site and you just keep hearing about PMP advertising and private marketplace deals....

What is a Supply-Side Platform?

What is a Supply-Side Platform?

What is a Supply-Side Platform? What is a Supply Side Platform (or SSP Advertising)? A supply-side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and...

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance.CPM: Cost Per Mile CPM, as some of you know, is an acronym for cost per mille, meaning the cost per 1000...

What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising?An AdTeach Programmatic Essentials SeriesBoth publishers and advertisers may find themselves struggling with the management of ad space. Manually negotiating the sale and purchase of ads is a time-consuming process, but programmatic...

Publisher Resources

How to increase user time on page

How to increase user time on page

HOW PUBLISHERS CAN INCREASEUSER TIME ON SITE Why is it important to track the time spent on your website? Aren't the number of pages visited good enough? Well, not really. Time on site gives a much more accurate indication of how readers are engaged with your content....

Top Video ad networks for publishers

Top Video ad networks for publishers

TOP VIDEO AD NETWORKS FOR PUBLISHERS In 2020, YouTube has proven that video ads are here to stay, hence it doesn't come as a surprise that publishers are increasingly using video ad networks to reach a wider audience and form a connection with the help of creative...

What is eCPM?

What is eCPM?

What Is eCPM? eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their site. It’s common for publishers and to be confused by eCPM, as there’s also another metric called CPM. It’s easy to confuse the two at first,...

The best Google AdSense alternatives for publishers

The best Google AdSense alternatives for publishers

THE BEST GOOGLE AdSENSE ALTERNATIVES FOR PUBLISHERSIf you are a publisher starting to monetise your website, then Google AdSense is going to be one of your first choices. It’s a great start to understand ad monetisation and ad tech. It’s a very popular platform,...

What is ad viewability and how does it impact your revenue

What is ad viewability and how does it impact your revenue

WHAT IS AD VIEWABILITY AND HOW DOES IT IMPACT YOUR REVENUE  Ad viewability can have a direct impact on the publisher’s revenue. Being able to monitor and optimise ad viewability can directly increase your CPM rates. Publift has done research on the ad...

What is CPM?

What is CPM?

What Is CPM (Cost Per Mille, Cost Per Thousand Impressions)?What is CPM? CPM is an online advertising metric that calculates the cost of showing an ad to a thousand people. CPM stands for cost per mille, which means cost per thousand. This metric is used to monitor ad...

Google AdX or AdSense? Which advertising platform is better for you?

Google AdX or AdSense? Which advertising platform is better for you?

GOOGLE ADX OR ADSENSE? - WHICH IS BETTER FOR YOU? Both AdX and AdSense are digital advertising platforms. Both are owned by Google. Both are used by publishers of all sizes to monetise their content. And both provide publishers with access to the same buyers and...

What is a demand side platform and how it helps publishers

What is a demand side platform and how it helps publishers

WHAT IS A DEMAND SIDE PLATFORM AND HOW IT HELPS PUBLISHERSThe online advertising market has over time developed innovations that allowed for the streamlining and optimisation of a simple process: buying and selling ad space. Over time the market has consolidated...

How can you increase your page RPM?

How can you increase your page RPM?

10 WAYS PUBLISHERS CAN INCREASE PAGE RPM Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is page RPM. It’s an important metric to detect issues with ad effectiveness as...

Industry News

COVID-19 Revenue Impact | Easter update

COVID-19 Revenue Impact | Easter update

COVID-19 REVENUE IMPACT | EASTER EDITIONHi There, Happy Easter! I hope you all get to have a bit of chocolate this festive weekend. I know my kids are looking forward to seeing the Easter Bunny! As anticipated, April has definitely been a bad start to this quarter....

COVID-19 Revenue Impact|CPM

COVID-19 Revenue Impact|CPM

COVID-19 REVENUE IMPACT|CPM Hi There, I hope you and your family continue to stay safe and well. April is notoriously a bad month for advertising. We often see dips similar enough to the January drop off. I do expect it to be a very tough start to the quarter. It will...

COVID-19 Revenue Impact

COVID-19 Revenue Impact

COVID-19 REVENUE IMPACT Hi There, First of all we hope you and your family are safe and well.  You are probably all really concerned about the market and how it's performing, in this article, you will find an update of what we are seeing and what the market...

Company Updates

Biggest Morning Tea 2019

Biggest Morning Tea 2019

Biggest Morning Tea 20191 in 2 Australians is diagnosed with cancer before the age of 85 according to the Cancer Council. ONE in TWO Australians!! That is a shocking statistic if we've ever seen one... As a result, the Cancer Council is on a mission to make a change....

Freaky Friday at Publift

Freaky Friday at Publift

There’s just something about a 10-week internship coming to an end that inspires decorative creativity amongst interns.
PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.
PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal "PubChat" with many of Melbourne's leading online publishers

Upcoming Events

TBA

July 2020

Webinar

Publifts' very first webinar, exciting! Colm, Publift’s CEO and Josh Levey, Google's Channel Partnerships and Global BD Lead will be sharing their thoughts on where the industry is going in the next year along with the key optimisations for publishers.

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