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What is a Supply Side Platform?

What is a Supply Side Platform?

What Is a Supply Side Platform (SSP)? Advertisers are increasingly using DSPs and exchanges to purchase their online advertising, but what about publishers? What are supply-side platforms actually for? And why are SSPs commonly referred to as yield-optimization...

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

This article defines the acronyms CPM, CPC, CPA and CTR which are different ways of publishers measuring ad revenue performance and compares them to each other.CPM: Cost Per Mile CPM is an acronym for cost per mile, meaning the cost per 1000 impressions (or how many...

What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising? An AdTeach Programmatic Essentials SeriesProgrammatic advertising is the process of automatically buying and selling digital advertising space. Before programmatic advertising, ordering, setting up, and reporting on ads all had to be...

Ultimate Guide to The Private Marketplace for Publishers

Ultimate Guide to The Private Marketplace for Publishers

Ultimate Guide to the Private Marketplace (PMP) for Publishers An AdTeach Programmatic Essentials SeriesWe know why you’re here. You're trying to maximize the amount of revenue you get for impressions on your site and you just keep hearing about PMP advertising and...

Publisher Resources

Best Mobile Ad Networks for Publishers

Best Mobile Ad Networks for Publishers

Signing up with a mobile ad network is a great way for publishers, including app developers, to make passive income from your website and benefit from app monetization by selling ad space to advertisers. There are a variety of mobile ad networks out there and you don’t want to waste time on the wrong ones. Let’s dive in.

What is Programmatic Direct?

What is Programmatic Direct?

Programmatic is the use of software, algorithms and user information to streamline the process of purchasing and selling online ads. It is a philosophy that runs contrary to conventional manual placement orders.

Ads.txt for Publishers

Ads.txt for Publishers

Ad fraud is a consistent problem in digital marketing and has shown no indication of settling down, costing the advertising ecosystem over $6.5 billion annually. Let’s find out how ads.txt can help to protect your website against internet and ad fraud.

What Is a Demand Side Platform (DSP) and How It Helps Publishers

What Is a Demand Side Platform (DSP) and How It Helps Publishers

What Is a Demand Side Platform (DSP) and How It Helps PublishersAd buying and selling wasn’t always as easy as it is today. Over time, the online advertising market has streamlined and optimized the buying and selling of ad space, consolidating supply and demand on ad...

The best Google AdSense alternatives for publishers

The best Google AdSense alternatives for publishers

If you are a publisher starting to monetise your website, then Google AdSense is going to be one of your first choices. It’s a great start to understand ad monetisation and ad tech. It’s a very popular platform, accessible and easy to set up. But at some point, publishers wanting to optimise their ad monetisation strategies will start looking at what else is in the market.

The best Google AdSense alternatives for publishers

The best Google AdSense alternatives for publishers

If you are a publisher starting to monetise your website, then Google AdSense is going to be one of your first choices. It’s a great start to understand ad monetisation and ad tech. It’s a very popular platform, accessible and easy to set up. But at some point, publishers wanting to optimise their ad monetisation strategies will start looking at what else is in the market.

Google AdX or AdSense? Which advertising platform is better for you?

Google AdX or AdSense? Which advertising platform is better for you?

Both AdX and AdSense are digital advertising platforms. Both are owned by Google and used by publishers of all sizes to monetise their content. Additionally, both provide publishers with access to the same buyers and advertisers. What’s the difference between the two and how do you choose which one is better for you and your business? Let’s take a closer look at them and see how they differ and the advantages of each.

In-App Advertising for Publishers

In-App Advertising for Publishers

In-app advertising has become a key monetization strategy for mobile ad publishers. Learn what in-app advertising is, how it works, crucial trends, benefits for publishers and the best in-app advertising networks to consider.

Colm’s Vlog

User Privacy Webinar

User Privacy Webinar

Publift CEO Colm Dolan talks about user privacy and the deprecation of third party cookies. Find out about what Publift is doing with LiveRamp’s ATS to prepare for impending cookielessness.

Episode 2 – Publift’s Guiding Principles

Episode 2 – Publift’s Guiding Principles

Colm talks about Publift’s guiding principles, brainstormed by our team of Publifters. This set of principles drives Publift’s business and shapes our strategy, with the ultimate goal of providing great service to our clients. Let us know if you have any suggestions or recommendations for improvements!

WordSolver Case Study Interview

WordSolver Case Study Interview

Publift CEO Colm catches up with WordSolver founder Matt to chat about the beginnings of WordSolver and what made Publift stand out as an ad tech partner.

Episode 3 – Meet Brock

Episode 3 – Meet Brock

Welcome to our third episode! Today you’ll be meeting our product manager, Brock. He’ll be talking about how Publift is transforming business in a way that is best built for our clients.

Episode 1 – The Origins of Publift

Episode 1 – The Origins of Publift

CEO Colm talks candidly about the origins of Publift, self improvement in both personal life and client growth. Learn about Publift’s guiding principles, the company’s global expansion and areas for improvement.

Industry News

The Publift Scoop November Edition

The Publift Scoop November Edition

Welcome to the Publift Scoop for November! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

The Publift Scoop October Edition

The Publift Scoop October Edition

Welcome to the Publift Scoop for October! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

The Publift Scoop September Edition

The Publift Scoop September Edition

Welcome to the Publift Scoop for September! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

Q&A with Rob Williams, Kargo

Q&A with Rob Williams, Kargo

We spoke to Robert Williams, Director of Operations at Kargo for APAC. Find out how Kargo is tackling the ever-evolving industry and tips for effective mobile advertising!

The Publift Scoop August Edition

The Publift Scoop August Edition

Welcome to the Publift Scoop for August! Keep up to date with industry insights, our seasonal snapshot, product updates and events.

Q&A with Niraj Nagpal, IPONWEB

Q&A with Niraj Nagpal, IPONWEB

We had a chat with ‘Adtech Personality of the Year’ and Director of Business Development APAC Niraj Nagpal from Iponweb! Find out how Niraj fell into AdTech, and how next-gen platform The MediaGrid is helping publishers and agencies strengthen partnerships.

Q&A with Penelope Lloyd, Triplelift

Q&A with Penelope Lloyd, Triplelift

We had a chat with Penelope Lloyd at TripleLift! Find out about their exciting new partnership with NewsGuard Technologies, Penelope’s take on industry trends and her advice for publishers.

COVID-19 Revenue and CPM Impact Q2 2020 Update

COVID-19 Revenue Impact|CPM

Publift CEO Colm gives an update on the month of April including strategies for optimising ad revenue this time of year.

Company Updates

Biggest Morning Tea 2019

Biggest Morning Tea 2019

1 in 2 Australians is diagnosed with cancer before the age of 85 according to the Cancer Council. That is a shocking statistic, but the Cancer Council is on a mission to make a change.

Freaky Friday at Publift

Freaky Friday at Publift

There’s just something about a 10-week internship coming to an end that inspires decorative creativity amongst interns.

PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.

PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers

Upcoming Events

TBA

July 2020

Webinar

Publifts’ very first webinar, exciting! Colm, Publift’s CEO and Josh Levey, Google’s Channel Partnerships and Global BD Lead will be sharing their thoughts on where the industry is going in the next year along with the key optimisations for publishers.

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