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Adteach programmatic essentials series

Ultimate Guide To PMP For Publishers

Ultimate Guide To PMP For Publishers

Ultimate Guide To PMP For PublishersAn AdTeach Programmatic Essentials Series We know why you’re here. You're trying to maximise the amount of revenue you get for impressions on your site and you just keep hearing about PMP advertising and private marketplace deals....

What is Supply-Side Platform

What is Supply-Side Platform

What is Supply-Side Platform What is a Supply Side Platform (or SSP Advertising)? A supply-side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and...

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance.CPM: Cost Per Mile CPM, as some of you know, is an acronym for cost per mille, meaning the cost per 1000...

What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising?An AdTeach Programmatic Essentials SeriesBoth publishers and advertisers may find themselves struggling with the management of ad space. Manually negotiating the sale and purchase of ads is a time-consuming process, but programmatic...

Publisher Resources

What is CPM?

What is CPM?

What Is CPM (Cost Per Mille, Cost Per Thousand Impressions)? What is CPM? CPM is an online advertising metric that calculates the cost of showing an ad to a thousand people. CPM stands for cost per mille, which means cost per thousand. This metric is used to monitor...

Google AdX or AdSense? Which advertising platform is better for you?

Google AdX or AdSense? Which advertising platform is better for you?

GOOGLE ADX OR ADSENSE? - WHICH IS BETTER FOR YOU?Both AdX and AdSense are digital advertising platforms. Both are owned by Google. Both are used by publishers of all sizes to monetise their content. And both provide publishers with access to the same buyers and...

What is a demand side platform and how it helps publishers

What is a demand side platform and how it helps publishers

WHAT IS A DEMAND SIDE PLATFORM AND HOW IT HELPS PUBLISHERSThe online advertising market has over time developed innovations that allowed for the streamlining and optimisation of a simple process: buying and selling ad space. Over time the market has consolidated...

How can you increase your page RPM?

How can you increase your page RPM?

HOW PUBLISHERS CAN INCREASE THEIR PAGE RPM Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is RPM. It’s an important metric to detect issues with their ad effectiveness...

Postcard from China: Market Overview

Postcard from China: Market Overview

Postcard from China: Market OverviewIt’s impossible to deny the allure and mystery of China. Publift CEO, Colm Dolan shares his thoughts from a recent trip to the land of the Red Dragon with our Platform Lead, Brock Munro. Brock and I were absolutely gobsmacked by the...

Increasing Advertising Revenue

Increasing Advertising Revenue

Increasing Advertising Revenue: SODP PodcastVahe Arabian from State of Digital Publishing sat down with Publift CEO, Colm Dolan to discuss the current state of play for online publishers and explores the opportunities for increasing advertising revenue. In a world...

Riding the Programmatic Wave

Riding the Programmatic Wave

Publift CEO Colm Dolan and James Prier, GM of surf publisher Beachgrit chat with IAB Australia on programmatic advertising and the changing tides for online publishing.

Industry News

COVID-19 Revenue Impact | Easter update

COVID-19 Revenue Impact | Easter update

COVID-19 REVENUE IMPACT | EASTER EDITIONHi There, Happy Easter! I hope you all get to have a bit of chocolate this festive weekend. I know my kids are looking forward to seeing the Easter Bunny! As anticipated, April has definitely been a bad start to this quarter....

COVID-19 Revenue Impact|CPM

COVID-19 Revenue Impact|CPM

COVID-19 REVENUE IMPACT|CPM Hi There, I hope you and your family continue to stay safe and well. April is notoriously a bad month for advertising. We often see dips similar enough to the January drop off. I do expect it to be a very tough start to the quarter. It will...

COVID-19 Revenue Impact

COVID-19 Revenue Impact

COVID-19 REVENUE IMPACT Hi There, First of all we hope you and your family are safe and well.  You are probably all really concerned about the market and how it's performing, in this article, you will find an update of what we are seeing and what the market...

Benefits of Team Sport for your Business

Benefits of Team Sport for your Business

At face value you might say that sport and work are two polar opposite domains; Sport is a weekend activity with your friends, and work is, well, work.

Company Updates

Biggest Morning Tea 2019

Biggest Morning Tea 2019

Biggest Morning Tea 20191 in 2 Australians is diagnosed with cancer before the age of 85 according to the Cancer Council. ONE in TWO Australians!! That is a shocking statistic if we've ever seen one... As a result, the Cancer Council is on a mission to make a change....

Freaky Friday at Publift

Freaky Friday at Publift

There’s just something about a 10-week internship coming to an end that inspires decorative creativity amongst interns.
Australia's Biggest Morning Tea

Australia's Biggest Morning Tea

Each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’.
PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.
PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal "PubChat" with many of Melbourne's leading online publishers

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