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Publift partnered with Ad-Shield to monetise 'dark traffic' missed by legacy adblock recovery.

Discover how PMPs and Programmatic Guaranteed deals help publishers in 2026 boost CPMs and secure premium advertiser demand.

Discover how to migrate from an ad network to a full ad stack, with step-by-step guidance, actual publisher revenue data, and tips to minimise switching risk.

Publift partnered with Intent IQ to help publishers recover revenue from cookieless inventory. Here are the key findings from our January–February 2026 rollout.

While bidding "at the edge" reduces latency, it raises critical questions about DSP sampling bias and fragmentation. This article explores the downstream impacts of this infrastructure shift on publisher revenue.

Publift MD Amy Jansen-Flynn maps out identity and AI strategies within Fuse, warns against untested adtech, and shares her framework for scaling global team culture.

Publift MD Amy Jansen-Flynn joins Media Tech Talk to discuss leading founder-led transitions and managing monetisation for over 900 publishers.

As Agentic AI begins to automatically filter out low-performing ad space, a publisher’s first 30 days of onboarding are no longer just technical plumbing; they are the critical window where your long-term revenue trajectory is decided.

Publift partnered with Primis to boost video revenue through strategic optimisation, delivering a 12.21% revenue uplift