Resources

 

A one-stop-shop for publisher resources, industry news, company updates and events.

 

Find your site's potential
ADTEACH SERIES
Publisher Resources
Industry News

Colm’s Vlog

Events

Adteach programmatic essentials series

Ultimate Guide To Private Marketplace Deals For Publishers

Ultimate Guide To Private Marketplace Deals For Publishers

Ultimate Guide to the Private Marketplace (PMP) for PublishersAn AdTeach Programmatic Essentials SeriesYou're trying to maximize the amount of revenue you get for impressions on your site and just keep hearing about PMP advertising and private marketplace deals. You...

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

This article defines the acronyms CPM, CPC, CPA and CTR which are different ways of publishers measuring ad revenue performance and compares them to each other.CPM: Cost Per Mile CPM is an acronym for cost per mile, meaning the cost per 1000 impressions (or how many...

What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising?An AdTeach Programmatic Essentials SeriesWhat is programmatic advertising? Programmatic advertising is the process of automatically buying and selling digital advertising space (while the definition of programmatic is simply that ad...

What is a Supply-Side Platform?

What is a Supply-Side Platform?

What is a Supply Side Platform?What is an SSP? A supply side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and distribution of ad inventories. The...

Publisher Resources

What is vCPM?

What is vCPM?

Advertisers are increasingly only interested in bidding on viewable impressions. As a publisher, you need to understand a metric called vCPM, or cost per one thousand viewable impressions. Let’s take a closer look at what viewable CPM is, and its role in driving revenue for your sites.

Effective Yield Optimization for Publishers

Effective Yield Optimization for Publishers

Total digital display advertising spend in 2020 exceeded $179 billion with 5.3% growth. Learn how to strategically optimize your advertising yield as your business grows.

The best Google AdSense alternatives for publishers

The best Google AdSense alternatives for publishers

If you are a publisher starting to monetise your website, then Google AdSense is going to be one of your first choices. It’s a great start to understand ad monetisation and ad tech. It’s a very popular platform, accessible and easy to set up. But at some point, publishers wanting to optimise their ad monetisation strategies will start looking at what else is in the market.

What is CPM?

What is CPM?

CPM is an online advertising metric that calculates the cost of showing an ad to a thousand people. CPM stands for cost per mille, which means cost per thousand. Find out how this metric is used to monitor ad performance.

What is CPM?

What is CPM?

CPM is an online advertising metric that calculates the cost of showing an ad to a thousand people. CPM stands for cost per mille, which means cost per thousand. Find out how this metric is used to monitor ad performance.

What is Universal ID and How Can it Help Publishers?

What is Universal ID and How Can it Help Publishers?

The world of digital marketing is highly data-driven. Those who work within the industry, including advertisers, content creators, and publishers have traditionally relied on cookies as a way to collect and track user data for marketing purposes. But the ever-changing landscape of the digital world is pushing for a new adaptation.

Best Mobile Ad Networks for Publishers

Best Mobile Ad Networks for Publishers

Signing up with a mobile ad network is a great way for publishers, including app developers, to make passive income from your website and benefit from app monetization by selling ad space to advertisers. There are a variety of mobile ad networks out there and you don’t want to waste time on the wrong ones. Let’s dive in.

How can you increase your page RPM?

How can you increase your page RPM?

Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is page RPM. It’s an important metric to detect issues with ad effectiveness as well. Although RPM is quite a volatile metric, there are several strategies you can implement to influence this metric and increase your overall advertising revenue.

Amazon Publisher Services Guide

Amazon Publisher Services Guide

Amazon Publisher Services is a suite of tools developed by Amazon. Its design allows for a single call to Amazon’s cloud-based marketplace providing for reduced latency for publishers while optimising their revenue.

Colm’s Vlog

User Privacy Webinar

User Privacy Webinar

Publift CEO Colm Dolan talks about user privacy and the deprecation of third party cookies. Find out about what Publift is doing with LiveRamp’s ATS to prepare for impending cookielessness.

Episode 2 – Publift’s Guiding Principles

Episode 2 – Publift’s Guiding Principles

Colm talks about Publift’s guiding principles, brainstormed by our team of Publifters. This set of principles drives Publift’s business and shapes our strategy, with the ultimate goal of providing great service to our clients. Let us know if you have any suggestions or recommendations for improvements!

WordSolver Case Study Interview

WordSolver Case Study Interview

Publift CEO Colm catches up with WordSolver founder Matt to chat about the beginnings of WordSolver and what made Publift stand out as an ad tech partner.

Episode 3 – Meet Brock

Episode 3 – Meet Brock

Welcome to our third episode! Today you’ll be meeting our product manager, Brock. He’ll be talking about how Publift is transforming business in a way that is best built for our clients.

Episode 1 – The Origins of Publift

Episode 1 – The Origins of Publift

CEO Colm talks candidly about the origins of Publift, self improvement in both personal life and client growth. Learn about Publift’s guiding principles, the company’s global expansion and areas for improvement.

Industry News

The Publift Scoop September Edition

The Publift Scoop September Edition

Welcome to the Publift Scoop for September! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.

Q&A with Rob Williams, Kargo

Q&A with Rob Williams, Kargo

We spoke to Robert Williams, Director of Operations at Kargo for APAC. Find out how Kargo is tackling the ever-evolving industry and tips for effective mobile advertising!

The Publift Scoop August Edition

The Publift Scoop August Edition

Welcome to the Publift Scoop for August! Keep up to date with industry insights, our seasonal snapshot, product updates and events.

Q&A with Niraj Nagpal, IPONWEB

Q&A with Niraj Nagpal, IPONWEB

We had a chat with ‘Adtech Personality of the Year’ and Director of Business Development APAC Niraj Nagpal from Iponweb! Find out how Niraj fell into AdTech, and how next-gen platform The MediaGrid is helping publishers and agencies strengthen partnerships.

Q&A with Penelope Lloyd, Triplelift

Q&A with Penelope Lloyd, Triplelift

We had a chat with Penelope Lloyd at TripleLift! Find out about their exciting new partnership with NewsGuard Technologies, Penelope’s take on industry trends and her advice for publishers.

COVID-19 Revenue and CPM Impact Q2 2020 Update

COVID-19 Revenue Impact|CPM

Publift CEO Colm gives an update on the month of April including strategies for optimising ad revenue this time of year.

COVID-19 Revenue Impact

COVID-19 Revenue Impact

Publift CEO Colm gives an update on CPMs and how our team of Publifters are working to minimise the impact of COVID-19.

When Will Google Transition to a First Price Auction?

When Will Google Transition to a First Price Auction?

Google’s Ad exchange is making the switch to first price auctions and joining the rest of the programmatic world. This will have some significant consequences for publishers as it is rolled out this year. But when will this all come into effect for you?

Company Updates

Biggest Morning Tea 2019

Biggest Morning Tea 2019

1 in 2 Australians is diagnosed with cancer before the age of 85 according to the Cancer Council. That is a shocking statistic, but the Cancer Council is on a mission to make a change.

Freaky Friday at Publift

Freaky Friday at Publift

There’s just something about a 10-week internship coming to an end that inspires decorative creativity amongst interns.

PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.

PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers

Upcoming Events

TBA

July 2020

Webinar

Publifts’ very first webinar, exciting! Colm, Publift’s CEO and Josh Levey, Google’s Channel Partnerships and Global BD Lead will be sharing their thoughts on where the industry is going in the next year along with the key optimisations for publishers.

NOT QUITE READY TO TALK? SIGN UP FOR NEWS & UPDATES

Sydney

Level 9, 46-56 Kippax Street
Surry Hills NSW 2010
Australia

Melbourne

Level 2, 696 Bourke Street
Melbourne VIC 3000
Australia

San Francisco

Floor 1, 717 California
Street, San Francisco, CA
94108
United States

Adtech expertise in your inbox

Revenue-boosting tips, breaking industry news and product updates delivered to you.

Thanks, now you're in the loop

Share This