Adteach programmatic essentials series
What Are CPM, CPC, CPA, CTR?This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance.CPM: Cost Per Mile CPM, as some of you know, is an acronym for cost per mille, meaning the cost per 1000...
What is Supply-Side PlatformWhat is a Supply Side Platform (or SSP Advertising)? A supply-side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and...
What is Programmatic Advertising?An AdTeach Programmatic Essentials SeriesBoth publishers and advertisers may find themselves struggling with the management of ad space. Manually negotiating the sale and purchase of ads is a time-consuming process, but programmatic...
Postcard from China: Market OverviewIt’s impossible to deny the allure and mystery of China. Publift CEO, Colm Dolan shares his thoughts from a recent trip to the land of the Red Dragon with our Platform Lead, Brock Munro. Brock and I were absolutely gobsmacked by the...
Increasing Advertising Revenue: SODP PodcastVahe Arabian from State of Digital Publishing sat down with Publift CEO, Colm Dolan to discuss the current state of play for online publishers and explores the opportunities for increasing advertising revenue. In a world...
Biggest Morning Tea 20191 in 2 Australians is diagnosed with cancer before the age of 85 according to the Cancer Council. ONE in TWO Australians!! That is a shocking statistic if we've ever seen one... As a result, the Cancer Council is on a mission to make a change....
Google Case Study: Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients
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