What is the Difference Between DSPs and Ad Networks? Learn about the benefits and specificities of Ad networks and DSPs and how buying from both is different.
After enduring a global pandemic and half a year of virtual-only interactions, we ended 2021 with a real life boat party!
First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.
Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.
What is CLS, and step by step guide on how to fix Cumulative Layout Shift issues in WordPress or any other site.
Google Ad Manager is the cornerstone publisher monetization platform. If you are not using and missing out on a huge opportunity, experts at Publift can help.
Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.
Publift interviews Scott Yang, founder of OzBargain, on how the team prepares for Black Friday and how other publishers can maximize their ad revenue during this period.
Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.