Publift interviews Scott Yang, founder of OzBargain, on how the team prepares for Black Friday and how other publishers can maximize their ad revenue during this period.
Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.
Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.
Read more if you’re interested in joining the customer success team, making an impact in the lives of publishers, and working with an awesome group of people!
Our CEO and founder, Colm Dolan, is interviewed by Derek Stewart of Future of Australia.
Australia-based publishing monetization company Publift has kicked off the financial year by hiring a new chief technology officer (CTO) and a head of operations.
This article discusses everything publishers need to know about FLoC. What it is, why it’s receiving pushback and how to prepare.
Invalid traffic is a threat to all publishers looking to generate ad revenue. Learn how to prevent invalid traffic and protect yourself from fraud.
This guide discusses the fundamentals of A/B testing, the benefits of A/B testing for Publishers, and how to address some of the related challenges.