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Brock Munro

Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.
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We’re Hiring! Publift Restructures to Support Expansion — Seeking to Build Customer Success Team

Read more if you’re interested in joining the customer success team, making an impact in the lives of publishers, and working with an awesome group of people!

Quitting a Dream Job at Google to Build One of the Fastest Growing New Businesses in Australia

Our CEO and founder, Colm Dolan, is interviewed by Derek Stewart of Future of Australia.

Publift Ramps Up - Hires Former LiveRamp and NASDAQ Talent

Australia-based publishing monetization company Publift has kicked off the financial year by hiring a new chief technology officer (CTO) and a head of operations.

What is Google Floc?

This article discusses everything publishers need to know about FLoC. What it is, why it’s receiving pushback and how to prepare.

What is Invalid Traffic?

Invalid traffic is a threat to all publishers looking to generate ad revenue. Learn how to prevent invalid traffic and protect yourself from fraud.

A/B Testing for Publishers

This guide discusses the fundamentals of A/B testing, the benefits of A/B testing for Publishers, and how to address some of the related challenges.

Malvertising - What is It and How to Protect Yourself as a Publisher?

Malicious advertising, or malvertising, poses a huge threat to the entire digital advertising landscape. Protect your site from malvertising with our complete guide.

Brock Munro
9
mins read
What is Ad Viewability and How Does it Impact Your Revenue?

Understanding ad viewability is essential for publishers looking to maximize their digital advertising spend.

Getting Started With Sticky Ads

This guide to sticky ads for publishers covers pros and cons, key metrics, and how to get started with their implementation.

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