Bidstream data is critical to media buying. Read on to understand what this data is, as well as how publishers and advertisers can use it to their advantage.
Explore all about cookie syncing, why it’s important to you as a marketer, its future, and how you should adapt to the next phase of digital advertising.
Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.
Wondering about CPC ads and how they can benefit your revenue model? Read our guide on how and when you might want to use this ad model
Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.
Click-through rates (CTRs) are an important metric for publishers and advertisers alike and need close monitoring.
With so many publishers relying on ad revenue to keep the lights on, it’s crucial to understand which are the best ad networks for publishers and why.
We’ve explored the programmatic advertising trends that are likely to shape both advertiser and publisher strategies alike in the coming years.
Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.