Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.
Click-through rates (CTRs) are an important metric for publishers and advertisers alike and need close monitoring.
Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.
With so many publishers relying on ad revenue to keep the lights on, it’s crucial to understand which are the best ad networks for publishers and why.
We’ve explored the programmatic advertising trends that are likely to shape both advertiser and publisher strategies alike in the coming years.
Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.
Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.
Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.
Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.