Google Case Study: Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients

Google recently published a case study outlining our journey and success in the implementation of Exchange Bidding, delivering 40% higher CPMs for clients.

Brock Munro

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September 18, 2024

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Google recently published a case study on our journey for the implementation of Exchange Bidding.

While we were successful in managing header bidding for our clients, there were some improvements that needed to be made. Setup was technical, there were periodic page speed and performance issues and clients needed to consolidate billing from different revenue sources.

As a result, Google and Publift saw an opportunity to implement Exchange Bidding across 50 of our publishers to make our service more effective and efficient – the core philosophy of Publift’s service.

In a short time, we saw excellent results:

40% HIGHER PROGRAMMATIC CPMS IN THE FIRST SIX WEEKS OF IMPLEMENTATION
90% AD MANAGER BID RESPONSES AT 3X HIGHER THAN TYPICAL
30% TIME SAVINGS FOR THE ACCOUNT MANAGERS.

Read the case study here.

Written by

Brock Munro

Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.

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