Adtech Industry

Outstream video ads offer websites that don’t focus on video content new marketing options in an increasingly video-dominated digital space.

Contextual advertising is growing in popularity. Read our guide to understand what contextual advertising is and how to use it to your advantage.

Google is killing off third party cookies. Learn what the impact of this move will be, and what alternatives do publishers have to third party cookies.

Here is an ultimate guide to Insertion Orders (IO) with examples, benefits, disadvantages, how-to, and best practices.

Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.

Programmatic direct is a direct deal between advertiser and publisher. Understand in detail how programmatic direct can benefit your business.

Ad fraud is a consistent problem in digital marketing, costing over $6.5 billion annually. Find out how ads.txt can help protect your website.

Apple's SKAdNetwork was created to measure campaigns, focusing on privacy. It's now set to become the future of measuring mobile ad campaigns without IDFA.

In-app advertising allows app developers and publishers to cash in on growing demand for mobile ad inventory. Read our guide to learn more about this strategy.