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Publishers

93 Essential In-App Advertising Statistics to Know in 2024

Here’s our list of 93 essential in-app advertising statistics for 2024. Read and discover the perfect solution to maximize your ad revenue.

Brock Munro
10
mins read
24 Best SSPs for Publishers in 2024

Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.

Brock Munro
12
mins read
How to Check Website Traffic — 5 Free Tools

Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.

Brock Munro
12
mins read
What Is CPL? Cost Per Lead Explained

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

Brock Munro
6
mins read
What Is Cost Per Acquisition (CPA)?

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Brock Munro
5
mins read
What Is Cost Per Install (CPI)?

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

Brock Munro
8
mins read
What Is Unified ID 2.0?

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

Brock Munro
6
mins read
What Is Video Header Bidding? A Detailed Guide for Publishers

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Brock Munro
10
mins read
What is Ad Mediation? How Does Ad Mediation Work?

Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here

Brock Munro
5
mins read

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