Discover the fundamentals of programmatic guaranteed, why it benefits both publishers and advertisers and how to get started with it effectively.
Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?
Banner blindness is when website visitors habitually ignore online ads. Learn how you can tackle selective visitor attention and boost ad performance.
This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.
Earlier this year, Publift was certified as a Great Place to Work™. Known as the global authority on workplace culture, Great Place to Work™ receives over 10,000 applications for companies to be certified each year. Publift celebrates this certification knowing that efforts to put people and culture at the forefront of the company have been recognized.
What is brand safety, and why does it matter? Our guide for publishers covers everything they need to know about brand safety online.
Mobile banner ads come in a variety of sizes and formats. This definitive guide helps you understand which size is the best for your business needs.
The finalists for Mumbrella’s 2021 Publish Awards have been announced! Publift would like to congratulate our partners Man of Many, The Brag Media and Broadsheet for being nominated across 13 categories.
Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.